The Importance of the Web-Page Lead Capture

Web Developers in Chicago

Personal Trainer's Website Design

If you're a business owner and are putting together your website, you've probably come across the term 'Lead Capture' or 'Lead Capture Page' and wondered what it is and why it's important.

A Lead Capture plays a vital role in generating leads and customers for your business. This form, or page, grabs attention and provides a quick way to contact your business or join an email list for your business. This will provide a list of potential customers and contacts to which you can market your business. This page needs to appeal to your target market in terms of design and language used. And you have seconds to capture that attention, or those readers/visitors typically won't return.

As a web and graphic designer, you know your job entails helping your client sell their service or product. Your ultimate goal is to help viewers understand a message and, in turn, reap benefits for your client. Developing a process to follow each time you take on a new project can help tremendously in achieving results you and your client are happy with. Whether you’re a graphic designer, web designer, programmer or otherwise, having a system set up will help you get the work done faster in addition to keeping things organized and the designer/client relationship a positive one.

Project Initiation

One of the most important steps in the design process is accumulating the information you’ll need. This is usually achieved by either a face-to-face meeting with the client, a questionnaire, or even a Skype meeting if you really wish to establish a personal relationship with your client. In gathering this information, you now know your client’s objectives and can focus on the details for inclusion in your brief.

The Brief: Although it may seem like more work than necessary, a design brief has a couple of key benefits, no matter how big or small the project seems to you:
It ensures the client knows what he or she wants from the project
It acts as your point of reference during the project

The more information the client provides initially, the better the result for the both of you (especially the client). Topics for inclusion in the design brief may vary but a few good starting points may be:
Corporate Profile – A summary of the business
Market Position – An evaluation of the company’s service/product in relation to the competition.
Communication Task – What’s the message trying to be conveyed and through what means (e.g. taglines, body copy, photography, etc.)
Target Market – Demographics — the age, gender, income, employment, geography, lifestyle of those the client wants to reach.
Objectives – What quantifiable result does the client want to achieve?
Schedule/Deadline – A realistic schedule of how the project should proceed.

At this stage it’s also a good idea to accept a deposit for the first half of the project...read more!

Web Design Changes Due to the iPad

The iPad has recently gained tremendous fame worldwide. A huge mass of people are getting attracted to this newly emerging device. We can already see people using an iPad whether they are in a bus or a coffee shop. Why it has become so popular in such a short time?

The answer is, it’s such a computer that you can simply hold in your hand and read like a book. It’s a more intimate way to interact as now you can lounge with the computer rather than having the difficulty to sit with it at a desk. This technology change has turned the world of website designers upside down. It has led the web designers rethinking about their design tactics and even the way they code. The designers have started designing specifically for the iPad because it seems undeniable that the device will hold strong position in the future. To give a more positive user experience web designs and layouts must be more compatible to the iPad.