One of the biggest myths about web design is that the aesthetics are the most important part of web design. Web designers in the past have believed that if your site does not look amazing, you have done a poor job of designing a site; this myth is more true for small businesses since large businesses are able to break more rules). The main point of great web design is that you have a site that is functional, practical, informational, and navigational. Theoretically, looks are the last thing to be on the list of "super important tasks to accomplish in creating a great website". Why? Well, if your site looks fantastic but has little info or is a major pain in the rear to navigate, then no one will want to look at your site for more than a few seconds and search engines will hate it as well. Good luck getting any SEO from it. If you said, "Hey search engines and target markets, our site stinks but it looks amazing!", you would hear, "Who cares!" in response. True story. A good web design company knows that good web design is more than just making things look good.Another big myth for web design is that your website should be your sales tool. While a website should be able to change some minds and help the sale, it is not what is going to be your salesman. If you try to make it so, then your site will have a lot of things like big buttons and flashing text saying, "Click here for deals!" and such. We avoid those things like the plague. Again, yes, your site is a sales tool but it should not be acting like a salesman. People will be much less likely to return to your site if they feel it is one big sales effort. Your site should inform and impress, those things will help the sale and do so gently and not push the consumer away.
Go and make your site the best it can be. Your site will love you back if you show it love first. Make your site beautiful like a butterfly: effective, pleasing to the eye, gentle.
