Last year, Old Navy takes the cake in the retail genre with their creepy, talking mannequins who frequently pull their own limbs off to ‘offer you a hand’. No pun intended. Not only are they creepy, but they’re generally making the rest of us feel like – ‘Wow, they couldn’t find models skinny enough, so they started using rail thin mannequins.’ While the colors and concept of the commercial is salvageable, the actual execution with strange smiling plastic people is not well done. Also oddly creepy is the booty reader that one sticks their butt cheeks to in order to determine their jean style needs. Their only redeeming quality in this situation is that they didn’t revamp their logo to resemble an oddly placed blue square.
See the commercial here.
See the commercial here.
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