Best Logos of All Time

Nothing can catapult a company into the stratosphere faster than an easily recognizable logo. Even products that aren’t necessarily good products become well known with the right branding. Take McDonald’s for example: there are many who despise the enormous food giant for the image it presents or portrays to the world. When one thinks about Americans, McDonald’s is almost synonymous with it. As is overindulgence and obesity. But the point of my argument is this: When one sees Yellow and Red: their mind automatically thinks about McDonalds. When they see or hear about ‘The Golden Arches’: they think McDonalds. The company has done an amazing job at marketing itself and staying true to its brand in a sea of fast foods chains where one can easily get lost if not particularly savvy.

Apple, a giant in the computer world, has grown dramatically from its first logo installation. The first logo is actually pretty hilarious looking – VERY old fashioned and not anything like what their image is today: Clean, Compact, "Of the Future".

OMG! That swirling banner is just too much. It’s supposed to be the Apple that hit Sir Isaac Newton’s head in the image. The little apple can barely be seen in this logo. If you can really call it a logo. A friend told me recently that Jobs named the company Apple because he used to be a big hippy. This is hard to swallow, but not completely unfathomable.


Harkening back to the McDonald’s tactic of spreading their logo everywhere and making even the fruit stand in the grocery store spark a conversation about Apple, Inc, Apple is very good at repeating their logo absolutely everywhere possible. An apple as a fruit has nothing to do with computers. But forever will the word ‘apple’ be lumped into the world of technology. Their current logo, much favored over the old fashioned gray logo of old is so much of an improvement; I can hardly believe their original logo even existed.

Even their logo of the 90s isn’t as bad as their original logo. At this point, Apple, Inc. can name themselves the most recognizable company in the world. Bill Gates is probably very upset. Or he will be after he sees this windows laptop trying to disguise itself as an apple computer. Not a very good disguise, but funny to look at.