Issue: I'm a website visitor and just got to your website. I'm a product of the MTV generation and have an incredibly short attention span. I'm here so...what do you have for me?
Answer: You have about 7 seconds to "hook" me; to get me interested; to get me to act and move to a unique result of statistical visitors.
It worked for you right? If you read this blog, you have landed either directly on this page, or clicked through from a different page on the blog.
Now what? Well, you really should subscribe to my RSS feed, or call me with questions! Too fast? Well let's start slowly. What gives visitors the most useful information to establish credibility in the advertising agency behind this blog, and how can we continue to work to earn trust and business. It is important that your website provides a way to give that ad agency another chance, right? If you like someone and on your first "coffee date", are you not trying to line up a new opportunity to see this person? It's the same with the visitors of your website.
First, make sure to offer unique content that has value to your visitors. After that, you have to give them the opportunity to align with you in another way, and give them the opportunity to learn more about the value of your company, or blog.
To do this:
1. You're offering a newsletter right? Make it easy for them to sign up.
2. Offer RSS subscription capabilities so they can easily read to your blog.
3. Offer a free e-book! An e-book that is more than just a sales pitch. Make sure it is 95% useful information, 5% of services you provide. Otherwise it's just another advertisement.
4. Make sure your content is easily sharable! Can't say that enough. This way if they like your content - it's just a click away from their facebook, twitter or email recipients!
Want to learn more about how to get going with your 4 hooks? (Ha! Now I've got you!) Keep reading, subscribe or call me... or don't, you can easily Google any of the above items and learn more, but remember, you'll never establish a long term meaningful relationship with your visitors unless you go for that second date!
1. You're offering a newsletter right? Make it easy for them to sign up.
2. Offer RSS subscription capabilities so they can easily read to your blog.
3. Offer a free e-book! An e-book that is more than just a sales pitch. Make sure it is 95% useful information, 5% of services you provide. Otherwise it's just another advertisement.
4. Make sure your content is easily sharable! Can't say that enough. This way if they like your content - it's just a click away from their facebook, twitter or email recipients!
Want to learn more about how to get going with your 4 hooks? (Ha! Now I've got you!) Keep reading, subscribe or call me... or don't, you can easily Google any of the above items and learn more, but remember, you'll never establish a long term meaningful relationship with your visitors unless you go for that second date!
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