As vain as
it may seem, font can greatly affect the way people feel about your
website. Believe it or not, website design is not all about aesthetics. Website design is also about functionality. The font size, style and color
can alter the decisions people make when they view your website.
As Web Designers in Chicago, we scrutinize
every part of the website design process
down to the smallest detail. Font choice
can make or break whether your content gets read or discarded. Consider our tips when adding text to your
website:
(1) Easy to read: Readers should not have
to squint or struggle to read your website’s text. While that cursive font may look decorative
and unique, it may be hard for the vast majority to read. If you feel a creative font is necessary,
then the best bet is to search for one that is still decorative and unique, but
is still legible.
(2) Attention grabbing: You can use font on
your website to grab your readers’ attention.
Indenting, spacing or even colors used appropriately are all great ways
to use font to grab readers’ attention.
(3) Size:
Sizing is important to website text.
Website font for the main content shouldn’t be too small or too
large. Large fonts should be used for
titles, headlines, or headings to set them apart from other content and to show
importance. Size up your fonts
accordingly.
(4) Identify keywords: Give your readers a dose of the main point by
highlighting keywords. This will draw
their eyes to the right words. This way,
even if they are only skim reading your articles or blogs, they will still be
able to grasp the main point.
(5) Standard style: Say what you want about
standard style text (that it’s blah, boring, over-used, etc.), but it’s the
most widely used for a reason. And that
reason is that everyone has those fonts and most people find it easy to read. You may love using an obscure font on your
website, but if the viewer doesn’t have that font, they won’t be able to read
your content. Now your super cool font
isn’t so super cool anymore. Think twice
about standard fonts.
If you have
any questions or comments about website design, feel free to drop by our contact page. We love talking about Chicago Web Design.
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