Whether Santa Claus meant to or not, Santa Claus created one of the most recognizable brands and symbols in the whole world. It is one that parents and children alike have embraced for many centuries. So how did Santa do it? How did he become such a phenomenon?Well, it took a lot of research but there are many reasons why Santa has become the sensation he is today. These reasons are lessons we can translate to the web design world.
Santa is incredibly reliable. Every year, the same day, and at the same time, we can expect the jolly man to come to our house and give presents. Most of us woke up on Christmas morning to find gifts by or under the tree, an empty plate, and a glass with some milk residue. Santa never let us down.
- How does this translate to web design? How reliable is your site? Is your site letting people down because of poor design or hosting? Our web visitors expect a site to give them information they seek and to allow them to purchase items or schedule a service appointment.
Santa surprises and delights us all the time! Who doesn't like to see Santa? When we do, even as adults, we tend to get a little happier and excited (for adults, it is more the flood of memories from childhood). Why do you think that is? Whether it is his great beard or catch phrase, it works.
- How does this translate to web design? Well, being a great web design firm and creating great websites means making people happy. Can you say that it is true of your websites and their ability to surprise and delight web visitors? Study your analytics, your competition, and the web design agency trends. Find that "special something" that makes your site bring smiles to faces when they look at your site.
Santa encourages us to write. We all know about all the letters that Santa gets every year. Better yet, it is even more incredible that Santa takes the time to read each email every year!
- How does this translate to web design? A website should be designed well enough and have great enough content that it encourages web visitors to do more than look at the site. Your site's goal should be to generate sales, which means that your site should be great enough to encourage people to write by filling out the "contact us" form or send an email.
Santa rewards good behavior. We all know about the "naughty" and "nice" lists. He gives the well-behaved children on his "Nice List" good gifts.
- How does this translate to web design? Well, those of your consumers who are great with brand loyalty should get some sort of reward, like deals or other goodies. This one is more about the client using your good web design than it is about web design directly.
Santa has elves and reindeer. Santa would be in some real trouble if he was not assisted by his elves and his wonderful reindeer team. His elves helping him build everything and his reindeer helping him deliver them.
- How does this translate to web design? Well, it can go two ways-- 1) A great web design agency will have more than one person working on a site to get it finished in a timely manner; also, it helps make sure the site is great from the creativity of many, not just one person. 2) A great site has more than one web page. A page with one site will not perform well. As for the reindeer, a great site will have helpers putting the site out thee such as social media marketing and search engine optimization.
Santa is unique & one-of-a-kind! There is no one else out there that is similar to Santa with his beard, suit, elves, reindeer, catch phrase, and place of residence.
- How does this translate to web design? Your website should be unique and like no one else's. A great web designer will be able to create a wonderful, new design each time they create a website.
Santa just seems to really understand how to champion marketing and give us great lessons about web design. If you want a web design company that really understands design and these lessons, then hire Integraphix, we are a Chicago web design company that operates nationally.
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