When creating a website, it is one thing to have to create a great web design but you also have to put great thought into the site's domain. Of course, there is the good chance a brand can just use their brand name as the domain but other creative solutions arise as a solution.
The idea of buying these domains may seem like a good idea for brands to help protect their reputation. Brands already have to worry about places like social media and review sites for disgruntled consumers, ex-employees, etc. to voice their concerns and frustrations but with these two new domains, that level of branding attacks could take to a whole new level.
If a brand wants to capture these domains, it will cost them $2500 a year; right now, the Internet Corporation for Assigned Names and Numbers (ICANN), is allowing brands an early period to capture these domains before the general public or their competitors can, which is from March 30 & lasts 60 days.
Many brands and celebrities have decided to purchase a .sucks or .porn domain, or both, before other people can to protect themselves; Apple, Taylor Swift, to name a couple.
Of course, these are not the only new domain suffixes to hit the market, others are more innocuous, such as .party, .rocks, .shoes, etc.
These new domain suffixes are supposed to allow a new flow of creativity for brands to create domains, which makes for a fun time for a Chicago web design company, such as ourselves.
One benefit, instead of a negative, for brands is that they can either buy these domains themselves and use them as a place to field negative news and learn from it, or, let someone else buy the domains and monitor them for what changes to make.
Does your business want to create a new website or upgrade its domain? Then email Integraphix, a Chicago web design agency.
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