Showing posts with label chicago seo. Show all posts
Showing posts with label chicago seo. Show all posts

Thursday, November 14, 2013

5 Rules of Web Design

Being in web design is cool and fun; you get to be creative and often help people out. You can create websites for yourself or for other people, either way, you're actually helping people. However, did you know there are unwritten rules for web design? Yup! I mean, you won't get prosecuted if you violate these rules but you can (and probably will) end up with a bad website.


  1. The first rule is be clear in your writing. When someone visits your website, you have mere seconds to get their attention and keep them on your site. Use clear, concrete language. Put your something on the landing page, or homepage, that will get visitors to realize that your site is worth staying on. As for deeper pages, you want your writing to be clear so they understand what each page is about and they don't just move on after a second of struggling to read your page. 
  2. The second rule is be easy. Make your website easy to navigate; you want it to be easy to navigate for two reasons: 1) search engines like sites that are easy to find your way around so they can rank them better. 2) People like sites they can find their way around so they get to see the whole thing and know they aren't wasting their time. Think about it, when you find a site that is confusing and you get lost in, you don't think, "This is a great site!" You most likely think, "Well, I'm out of here. Stupid website." Don't be a stupid website. 
  3. The third rule is optimize your site. If you do not optimize your site, then your site will not rank well and doing any search engine optimization or other internet marketing will be worthless. This means having good title & H1 tags, using keywords in your text, having image tags, etc. 
  4. Be real is the fourth rule. Ditch the "impressive" language and jargon as well as the cheesy, cliché, "clearly it is not real"stock photos. If you have to use stock photos, fine, but use ones that are believable. 
  5. The fifth rule is be mobile. Having a website that is not mobile-friendly is like having a car with three tires; yeah, you have the car but people will only ride in it if it's life or death. If you don't have a mobile-friendly site, you have a website but people will only look at it on a mobile device when there's absolutely no other way to view it. Why is this a problem? Well, because smartphones and tablets are getting somewhat popular these days and apparently people like going on the internet with them. Have a mobile-friendly version of your website even if you have  an app as well. 
Like we said, web design can be really fun and helpful. In today's society, every business needs a website; if your company needs a website, then contact Integraphix - a Chicago web design company who can give you  a great site. If you have a site that needs to be optimized or search engine optimization, then you can again contact Integraphix. 

Thursday, April 25, 2013

Useful Web Development Resources


As a web design company in Chicago, the Integraphix creative team is always looking out for new web trends and resources that can help enhance our websites. Our marketing company in Chicago understands that the design and development industry is very fast paced and is always evolving. We have gathered a list of some of our favorite resources when developing. From text editors to plugins, there are many resources you can find on the internet that can be useful during the development of your website.

Less Framework 4: Our marketing company in Chicago has found that many clients have been coming to us seeking mobile ready websites and responsive designs. With so many people using cell phones and tablets during their everyday lives, it has become essential to integrate responsive or mobile friendly designs in websites. Our Chicago marketing company has found that using Less Framework 4 has become a useful tool in creating a functioning responsive website. The program contains 4 layouts and 3 sets of typography presents that are all based on a single grid.

Dev Shed: Looking to expand your knowledge on web development? Our creative agency has found Dev Shed to be one of the best online resources for a variety of different ideas and tutorials relating to web development. With many ranges of styles and difficulties, our Chicago marketing company is confident that you will find something your interested in! We recommend you check out their website.

Pictaculous: This online program not only can help the web gurus but any kind of artist out there. Our Chicago Marketing Company found the found the program Picaculous through MailChimp, who created the program. The program is a color palette generator. All our designers in Chicago have to do is upload an image into Pictaculous and it generates a color palette using our images! It’s not only useful, but it’s also fun to use.

Dash: For the Mac web designers, our designers in Chicago recommends trying out “Dash”. Dash is an API Documentation Browser and Code Snippet Manager. Our marketing company in Chicago recommends any web developer to use Dash throughout the process of creating websites. The tool is super useful for our creative agency as it has the ability to check offline documentation and code! Even in your beginning stages of developing a website, you can always have the security of knowing your code is up to standards.

Do you have a favorite web development resource? Our Creative Team would love to learn what you like to work with! Leave us a comment below!

Monday, November 19, 2012

Awesome Wordpress Plugins


As a marketing company in Chicago we like to use different types of websites with different features depending on our clients' needs and goals. We truly enjoy working with Wordpress for the simplicity and versatility it provides.  Wordpress offers a wide range of options and downloadable plugins for your convenience.  Plugins are available for download on the Wordpress website and can range in price.  Below are some of our favorite plugins:



User Spam Remover:
If your planning on having viewers become users on your webpage, the User Spam Remover plugin is a must for your Wordpress website.  Not only does the plugin serve as a protection plan, but it’s also conveniently free of charge.  The plugin was designed to automatically delete spam accounts that have never been used.  There are customizable settings that allow you to set a threshold for inactivity to easily separate spam users from real users.





Social Metrics:
If you’re a fan of social media, the plugin Social Metrics would be a great find for you. Social Metrics is an additional dashboard on your WordPress admin panel that allows you to easily track your posts on social media sites such as Twitter and Facebook.  It’s an easily designed plugin that gives you important results seconds after being downloaded.


W3 Total Cache:
One of the most important things you need to keep in mind with your website is the speed in which it takes to load and its overall performance.  Web surfers are very impatient and will not waste their time on a website that is moving slow.  By downloading the W3 Total Cache plugin your website will load 10x faster. The plugin will easily cache every page on your website giving viewers the user-friendly site they will love and want to visit again.



SEO Rank Reporter:
As a Search Engine Optimization Company, it is very important for us to check our SEO status on a daily basis.  Wordpress now has a plugin called SEO Rank Reporter that can be viewed directly on your admin panel on your website.  You can now easily check the your SEO rankings through Wordpress without having to use a third party software.



WPTouch:
Web design is at a technology peak especially with all types of smartphones and tablets at nearly everyone's disposal.  As Chicago graphic designers, when we design a website, we always consider the mobile version aspect and ask ourselves, “What will this website look like on a smart phone or tablet?”  Fear not because after installing the WPtouch plugin your website will automatically generate into a mobile or tablet version if someone were to view it on a smart phone or tablet.  The plugin has detection abilities and scales down according to the device your viewing the website from.  This is an easy way to create an efficient website that will be perfectly viewable on any device.   



ThreeWP Activity Monitor:
For the security of your website, installing this free plugin will definitely be worth your time.  The ThreeWP Activity Monitor allows you to track all of the activity on your website.  Any time anything is added or updated it will be recorded on this plugin.  It will show exactly what has occurred including logins to help ensure that your website is completely secure. 

Have your own favorite Wordpress plugin you’d like to share with us?  Feel free to comment below or contact us.  

Tuesday, April 26, 2011

Beautiful Chicago Web Design

Web Design Chicago


Without inspiration (food for the mind), web designing becomes hindered and we can't think correctly. In fact, web design beginners usually need inspiration to get anywhere! And since everybody loves great imagery, I've put together a few examples of great vector web design for you to chew on. 





Wednesday, April 20, 2011

Chicago Web Design Company | Stunning & Creative Navigation Menus

Why design a boring navigation?

Chicago Web Design Company
Website Design and Development

Usability is an essential goal of any website, and usable navigation is something every single website needs. It determines where visitors are led and how they interact with the website. Without a navigation bar, the interior pages of your website become useless. Menus need to be simple enough for the user to understand, but also contain the elements necessary to guide the user through the website — with some creativity and good design ingenuity.


Here the web designer wrapped the navigation around the side of the content area, and when the user hovers or clicks over the tab, the tab extends. The texture really adds to the design as well making it wonderful to interact with.


This example is one of my favorites as it includes hand drawn elements. This really accentuates the talent of the illustrators and web designers. These icons are not only user friendly, but unique at the same time.


I may be biased, but hand drawn icons are something that is really attractive and interesting to look at since there are so many different illustration techniques that can be incorporated into a design. These are a little 'hipster' but after all - has this ever been seen before?

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When I’m looking at excellent web design for design inspiration, one of my favorite aspects of design to notice is the navigation menu and the footer. While I enjoy seeing excellent designs of all type and various aspects of the site, a well-designed and well-executed navigation menu can have more impact on my appreciation of a site than any other single piece of the design.

In this post I’d like to take a look at more than 50 stellar examples of navigation menus that positively impact the design of a website. The list includes a great deal of variety. Regardless of what you personally prefer, there should be some inspirational examples in here for you.

Integraphix, a Chicago Web Design Company


Thursday, April 7, 2011

Marketing Company Serves the Chicago, IL and Charlotte, NC.


Did you know we also serve the northwest suburbs of Chicago as well as the Phoenix, AZ and Charlotte, NC. Integraphix is a strategy-minded graphic design and web design firm with offices in the Chicago, IL area. We have a passion for working with small businesses and serve corporate clients with effective design, sharp strategic thinking, and unparalleled dedication.

Every client is different. We will partner with you, to learn your business and culture, to find the best combination of marketing tools to meet your bottom-line sensitive needs. From custom websites on content management systems to logos, brand development, brochures and conference materials, Integraphix will create marketing, communications and identity packages that will click with your customers.


Sunday, March 27, 2011

Chicago Web Design Flash and SEO is OK!

Marketing Company in Chicago

A common misnomer (that even I believed until I read a few debunking articles) is that Flash websites can't rank well even with search engine optimization in place because search engines can't read them. There are plenty of examples that state otherwise (there's a flash website that's been number one for our keywords for ages). Years ago, this would've been very difficult/impossible, but since yesteryears, there have been several advances in the world of flash web design regarding SEO.

You must keep in mind, a website won't rank well with external search engine optimization alone. It won't rank well with internal SEO alone, and the design of the Flash must be taken into account. Websites rank according to relevancy and popularity. Nothing else. Your focus needs to shift towards a web design shift and towards building strong link popularity and niche authority.

First things first: Indexing a Flash website is not impossible since Google rolled out a Flash update in 2008. Big news! Aside from Google and other major search engines indexing your website, here are a few things you can start with to get your SEO on point:

1. Promote your brand and hire an SEO company to create useful and authoritative links to your most important website pages.

2. Make sure your SEO company has optimized your meta tags and descriptions with a strong call to action. Most importantly, your SEO company should be optimizing your title tags to include your most important and relevant keywords. But no spamming!!

3. Be sure your Chicago web design company is placing as much HTML in the code as they can and that the SEO you're working with is linking to the HTML part of the page.

4. Lastly, ask your Chicago web design company to break the pages into several flash files instead of one large flash file. It will give them the opportunity to add more html and make your website that much easier to optimize with relevant text and linking.

Flash is a wonderful tool to add attractive items to your website design, and please don't be scared to use Flash because it's associated with bad stigma in the SEO world. Like most internet issues, it's always improving and always finding ways to be a better product. Your Chicago SEO company should be following good and ethical SEO practices and taking from Google's strict optimization guidelines. It won't be long before Google figures out a way to crawl Flash sites just as well as pure HTML.

For more information on Chicago Web Design, and Search Engine Optimization, give Integraphix, a Chicago Marketing Company, a call at 847.537.0067 or email us! Visit our website at http://www.integraphix.com

Chicago Graphic Design and Chicago Internet Marketing available as well.

Tuesday, March 22, 2011

JC Penney SEO Fiasco

New York Times author, David Segal, recently published "The Dirty Little Secrets of Search" that describes how JCPenney.com and their marketing company utilized black-hat SEO tactics to rank high in Google for several keywords. JC Penney's SEO Firm unfortunately engaged in what's known as 'anchor-text-based paid links' which are stated plainly in Google's terms of services as being a strict NO NO. We all know that paid links are great for rankings but they can come back to haunt you and your website in the future. And we all know that some SEO firms continue to use this tactic even though they know the consequences.


Marketing Company in Chicago

The article is completely valid in sense that black-hat SEO is a horrid practice, should deter this type of search engine optimization. But blanketing the whole profession and making us look like a bunch of blog spammers is not cool! We at Integraphix, a White Hat SEO and Internet Marketing Company, give the author credit for quoting Google as stating, "[Google] draws a pretty thick line between techniques it considers deceptive and ‘white hat’ approaches, which are offered by hundreds of consulting firms and are legitimate ways to increase a site’s visibility." 

After reading Mr. Segal's article though, the uneducated are going to be quite disgusted and turned off with the SEO profession and strategic manipulation of the search engines and this I think is quite unfair.

1. There are Good and Bad Firms EVERYWHERE!

Black Hat SEO
Just because JCPenney decided to do it the wrong way, doesn't mean that every SEO Firm in the world is marketing their clients this way. There are many a credible, trustworthy and ethical SEO company that doesn't violate Google or any other Search Engine's rules. My own company, Integraphix, is an example of a Marketing Company in Chicago that provides white-hat SEO which doesn't violate rules and provides organic optimization.  JCPenney gives SEO a bad name, but Kesha gives a bad name to music and Michael Vick gives athletes a bad name. The main point is - there are bad eggs everywhere, and a blanket bad name shouldn't be said about an industry.

2. You have the right to question your SEO Company!
An SEO company with nothing to hide will hide nothing. Of course there are going to be details that you don't understand, but your Marketing Company should be able to present examples of what they've done for others. Understand that there are aspects of SEO strategy that companies classify as 'proprietary information' and will not give out less their strategy is stolen, but other than that, they should be open.

We're not trying to pat ourselves on the back, but Integraphix has always and will always provide white hat, effective SEO services to our clients and we abide by all search engine rules. There are no shortcuts, and there are no skeezy manipulations. No paid links. No link farms. No unethical SEO! But whether you use us or not, make sure your company is not risking the future of your website rankings and that you're leaving your financial future into the hands of real professionals.

Integraphix, a Chicago Marketing Company



Tuesday, February 22, 2011

Why Web Design Standards are There!


Marketing Company in Chicago


When Integraphix first started working in the Chicago web design and development industry, we had no idea that it would become so lucrative. The first site we ever remember creating was this truly horrid networking page about the BNI Wildfire Networking group we're a part of (which, incidentally, we have just recently re-designed). To check out the redesign visit our portfolio for Integraphix, a Chicago Marketing Company - here --> http://www.chicagomarketingcompany.co
As far as the boss can recall, that would probably have been at some point around 1999. Now, here we are in 2011 and we are designing websites for a living (along with Branding and Identity, Search Engine Optimization, Logos, and some CMS development work).  If you want to know more about it, check out our website at http://www.integraphix.com for our amazing graphic design company in Chicago portfolio.
Anyhoo, all of that brings us to the more relevant point that Integraphix has had their fingers in the web design world for a long time now (probably since before some readers could even really use a computer). However, back when we started with that first website, we really knew nothing about the Web and had never even heard of the whole concept of web design standards.
Realistically, we don’t think many people had thought about it. Even the browsers of the time did not seem to be swayed all that strongly by standards and, as Microsoft released Internet Explorer as a competitor to Netscape, the first barrage of the browser wars began. New versions of software were being released almost as quickly as Google Chrome is today, and by the time we got to about 1996/1997, there were a ton of variations of Netscape and IE out there, with each variation offering its own take on the standard features. Those variations even included basic HTML rendering!
There were some things that you could do in Netscape that you simply couldn’t do in Internet Explorer, and vice versa – many of which were probably things that we wouldn’t even dream of doing today, or which we could do with much more elegance.
Scripting is a great example. Netscape was the first one to introduce JavaScript, causing Internet Explorer to follow suit by creating their own version of the same language (called jScript to get around trademark issues). But they really weren’t the same. The core and the syntax was pretty much identical, but each had functions, methods and properties that did not exist in the other. In some cases, these elements actually did the same things! They just had different names.
Oh, and did you know that there was actually something called VBScript too? It could be used in Internet Explorer, and we believe that we did implement it once as part of a browser checking routine.
Regardless, even though we were only peripherally involved in web design at the time, dabbling a bit here and there and working on them alongside our Graphic Design projects, the differences drove us absolutely bonkers. The web designers at Integraphix can only imagine what the other professionals that were working in the field every day were feeling. We knew a few people who started to get into the web design field at the time, but who quickly abandoned the idea because there were just too many variables to contend with when it came to browser compatibility and testing.
Today, one of these people likes to remark “if you could spell HTML back in 1997, you were a web designer”. Actually, based on some of the sub-par sites that we have seen (and that people have paid for), there is probably still some truth to this.
The point is that the writing was on the wall. If this thing we call the Web was going to continue to grow and become truly usable into the future, something was going to have to change. Things were needed to become more universal!
This is where Web Standards played such a significant role.
Now, Integraphix is not here to trace the history of the Web Standards crusade. We should probably know more about that history, and will make a point of trying to learn about it over time, but we're certainly not well-versed enough to be able to provide a comprehensive or accurate picture of how the standards movement has progressed. What we do know, however, is that we have certainly seen the incredible impact of that movement.
Over the course of what could very well prove to be the most important decade in the history of the Web, we have moved from chaotic and entirely unpredictably fragmented landscape and into something far more universal. Yes, there are still variations to deal with and extensive browser testing to be undertaken (especially with the growing popularity of mobile devices). However, the great front-end triumvirate – HTML, CSS and JavaScript – have ultimately provided us with a solid, universal vocabulary through which to create, evolve and expand the Web.
The real beauty of it all is that, even as the languages and technologies that we are using continue to grow and expand, the actual act of designing and developing is becoming easier because clients (or browsers) are actually becoming increasingly consistent in the way they render things. About 90% of the time, if something looks right in Firefox, it will also look right in Safari and Chrome (both built on Webkit). Generally speaking it will also look right in most recent versions of Opera, though that particular browser does tend to be somewhat less forgiving (many strange behaviours in Opera can be remedied by simply validating your code!).
Of course, Internet Explorer does still tend to be the odd one out, especially if we have to support IE6 for whatever reason, but we’ve even found that the more standards compliant we make our code (which includes using strict modes), the less work we actually have to do trying to fix all the weird IE rendering problems that seem to crop up.
In fact, a few months ago we were getting ready to launch a new site for a client and had set aside an entire evening just to deal with IE issues. We had done all our design and development with Firefox and Safari and saved IE for last (standard procedure for us). We were expecting to take several hours to get everything working and were pleasantly surprised when almost everything rendered perfectly in IE7. 
Then we were done. It took less than an hour of work and freed up the rest of our day!
While there is certainly much, much more that can be written about Web Standards, we view all of what we have looked at in this article as further evidence to support the need for standards. Even more importantly, it gives us a greater sense of hope for the future. With the increasing popularity of mobile devices, it can be easy to feel as though we are moving towards a situation similar to the browser wars of the mid-to-late nineties, seemingly designing for two different incompatible media. Back then it was Netscape and Internet Explorer; today it may seem to be the computer and the mobile device.
We don’t think that’s the case, though. Standard and mobile browsing are both built around the same core. They both make use primary of standardized HTML, CSS and JavaScript, which makes them far more compatible than Netscape and Internet Explorer used to be. As such, and given what we have considered through the course of this article, we have every confidence that Web Standards will help bridge this apparent gap and keep us moving continuously forward into an increasingly mobile Web.