Are Template Sites as Good as Custom Website Designs?

When a company wants to put a website together, it can go one of two ways: create a custom website design or a template website design.

Is one better than the other? Well, sort of. Each route has its own pros and cons. What determines which one is better is up to your business.

Custom website design

The nice thing about this route is that you get a design that is completely unique to your business. You don't have to worry about anther business's site looking like yours. You get to tell the web design company what you want and how you want it.

The downside to this route is the cost and time. Custom websites take longer than templates and they will take longer since everything has to be coded and created.

Template website design

Templates are a nice option for companies who want a website that looks good but does not break the bank. That is a major perk to templates, the design is already done so you just pay to use it. The time frame to complete a template site can be drastically smaller than a custom site.

The downside to a template site is that other people can be using the same template or you buy the whole template but it costs extra to do so. Some template creators charge for changing the color scheme and other little things; so while you still save money, it can be annoying to pay for so many little things.

Both custom sites and template sites can look fantastic and come with internal optimization so your site can rank on search engines.

So which do you choose? Whichever route you decide, hire Integraphix to help your business get the best site it can have. We are a Chicago web design studio with 25 years experience. We will help you figure out which is best for your business & put it all together.

Don't get overwhelmed.

Integraphix Case Study: Body in Motion Website Design

A great website is something that is not always easy to accomplish; some web designers promise the world and then give you garbage & you lose trust. However, when you find the right professional web designer, a custom website design is not the hassle that it has to be.

Our Chicago web design company was contacted by Body in Motion for a custom website design that would be able to emphasize their unique & state-of-the-art approach to fitness and physical training in Chicago. Our web designers wanted to approach this job in a way that would result in the site giving BIY the image of a modern, effective, and cutting-edge company.

Under a tight deadline, our designers and developers worked seamlessly to create this product of loveliness that you see above. The BIY site features a custom and easy to use Content Management System (CMS), internal SEO, functioning appointment calendar, and client login.

The return on investment-- Due to the site that Body in Motion received, they were able to give a much more professional image and branding. Not only did they get this successful ROI but their site saw a 436 percent increase in traffic over their previous site after one month, 46 percent of the traffic coming from organic SEO efforts (and not referrals) that resulted in great rankings-- 41 percent of this traffic was generated by Google, alone. This increase in traffic created a lot of business leads.

Does your business need a better website? Remember, your website is your 24/7 salesman and is giving visitors an impression of your business, even when you are not there. If your site lacks "wow", then you can be missing out on some business. Contact Integraphix to see what we can do for your business-- we can do a website redesign or built you a whole new site.