Internet Marketing Trends 2011

Top Internet Marketing Trends for 2011

Experts in the Internet Marketing industry are making their own predictions about what they think is going to be the best strategy or 'buzz' for 2011. Here are our top predictions for this coming year - let us know what you think about our ideas! We're putting our two cents into the Chicago Graphic Design and Internet Marketing scene.

1. Mobile Marketing and Smart Phones

We all know that smart phones have taken over the way Americans and the World are doing business. It was only natural that they take over the way we're advertising and marketing too. 2011 is going to be the shift when most people will have smart phones instead of typical touch phones, and since those phones have web access, advertisers must follow suite. Companies and advertisers have unprecedented access to consumers (YOU), and they're taking advantage of it. We here at Integraphix think we'll see an enormous push in mobile internet marketing and more companies creating phone friendly websites to support their attempts.

2. Local Searches (Google Maps and Place Pages)

The importance of user generated content can't be underestimated. It's getting more and more specific every year. This year, the push will be on place pages and the reviews users give your company. It will effect search engine rankings immensely. Companies are going to rise and fall simply why what their reviewers are saying about them. A word to the wise: Start getting your clients to review for you!

3. Video SEO

Not suprisingly - YouTube is a giant these days. It's reported to be the 2nd largest search engine in the world!!! So it doesn't come as a surprise that Video is an extremely important tool in convincing your visitors to use your product. Video increases the conversion rate of your visitors and is a super easy way to build a good reputation online. 

• Look for Video on sites you admire
• Look for Video on Home Pages
• Look for Video Marketing in email marketing, SEO strategy and nearly everywhere else!

Just you wait - we'll be right.

4. SOCIAL MEDIA MARKETING

I cannot stress the importance of this enough! If any company out there does not have a Twitter, Facebook and Company Blog - you NEED one! Between the likes of Twitter, Facebook and LinkedIn alone, there are nearly 700 MILLION users. Now why would you not want a piece of that? The Internet is going to continue to build upon this and become more social media friendly and the SHARE button will become a powerful asset in getting your company noticed as we progress into new age of internet marketing. 


If you feel your company marketing strategy is lacking, give us a call at 847.537.0067 or email us for a free marketing analysis!

Integraphix, a Chicago Marketing Company

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