Chicago Web Design: How to Upsell your Web Design Work

Chicago Web Design

New clients are not always easy to come by. We all know this. When you get a client though, being able to offer them more services, especially monthly ones, can dramatically increase your income potential. Fortunately for most web designers, there are plenty of add-ons that your clients are more than likely in need of but don't know you offer. If you're able to provide these services, you can generate a monthly income instead of living client to client, PLUS they'll come to you when they need things instead of going elsewhere.

All of these things can be offered at the time that you're selling your web design services, so your best bet is to include them as options in your sales documents. You can also follow up with past clients and offer them these services in a nice email or phone call.

1. Website Maintenance 
Many clients need ongoing maintenance to their website, or if they don't there is most definitely old information on there, images they'd like to change or staff bios and images that need swapped out. Having a few regular clients that you know you'll be getting regular payments from can help your bottom line significantly.

2. Logo Design
Not all web designers have the same abilities when it comes to Graphic Design, so only do this if you're actually able to develop good logos and branding solutions. If your client does not have a logo at the time of their web design project, offer this service to them in addition to their website. You'll be able to sell this easily since it is proven that branded companies do far better in the market than companies who don't have a solid 'identity'.

3. Printed Business Products
Business Cards, Letterheads, Envelopes, etc. If you've got the ins with a printer, go ahead and take advantage of that. Once you've got their logo down, ask them if they'd like business cards and other business products made up. A startup company will need these things moving forward. If you're going to be offering several items at once, offer to discount them on these products.

4. Search Engine Optimization
Obviously it is essential to optimize their website to search engines can easily find and index their website, but most clients don't know that you can offer a monthly service to help their website show up more often for carefully chosen keywords. Although not all clients will want these things, most business owners will take advantage of SEO services in order to increase their online lead generation. SEO is definitely a hefty topic to take on, so only do this if you are qualified.

5. Web Hosting
Hosting a website is a monthly fee, and it is one of the most popular add-ons for designers to offer their clients. Most hosting companies offer a re-seller program so if you're OK with managing these types of services, it's a guaranteed monthly income for you.

6. Banner Advertising Design
If your clients are advertising on other websites, they might have need for professional banner ad designs. This is a service you can offer anyone for a little extra money - especially since these ads should change quite frequently. It can provide additional work samples for your portfolio as well and should attract new clients easily.

Your thoughts?
Do you have experience in this subject? Feel free to share your thoughts in the comment section.

/// Integraphix, a Chicago Web Design Company

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