8 Things You Need to Know About Landing Pages

Every website has a landing page, it is the doorway to your website or section of your website. However, there is much to know about a landing page, according to our web design team. So let's dive in.

Is a landing page necessary? Too many people think that a landing page is only needed for an e-commerce site; however, this is not true. Every single website needs a landing page so you can direct your web visitors where to go and showcase things. A landing page is to a website as a lobby is to an office space; it has the entrance and allows people to gauge where to go without dedicating to a direction just yet. It allows you to promote things too, whether it be a product, deals, etc.

How can you make a great landing page? Well, several ways.

• Have good things to promote/sell on it. This means that your products and/or services need to be compelling enough for people to care. If your product or service stinks, then your landing page can only take it so far and you will end up with bad reviews and returns. So you might have to back track a little and make sure your product offering is good enough to build upon. 
• The proof is in the pudding. Social pudding. Getting testimonials about products and services allows you to say, "Don't take our word for it? See what these objective people thought about our product or service!" A great landing page will remove any cognitive dissonance about your product or service. It will give them all the info the consumer needs. 
• Get an endorsement. If you can have a reputable person give an endorsement, that is as good, sometimes better, than a testimonial. 
• It tells the story. You need to establish that connection with your target market and get them to understand the benefits of using your product, not just what is cool about it (the specs). Your landing page should relate to the consumer and get them to have that relationship of trust and loyalty with your brand. As a web designer, this is always something I consider when building sites and their landing pages. 
• It should be attractive. It should generate leads for sales. Here are things to consider:
• Headers and titles
• Buttons and links
• Colors, highlighted areas
• Good mix of colors but not too many. It should lead the eye downward and encourage them to take action. 
• Length of the page- Longer is generally better but it has to have good content, either way. And not too long. 
• Images

Building a good landing page is well worth the time and effort. The good thing is, you don't have to be held down by the time and effort of doing so, you can let a professional web designer build it for you. Contact Integraphix and let us build your site efficiently, artistically, and quickly. We also build sites so they are mobile-responsive and SEO friendly.