Wednesday, October 8, 2014

7 Things You Don't Want to Say on Your Website

Your website is your 24/7 salesman. You need it to be convincing, affirmative, and not be timid. Diction is an important part of successful business; you never hear of a business that started making $100B a year because they spoke passively, "I guess we could help you grow your business."

If you want your chance to impress web visitors, then follow these great web design tips.

  1. Let us help you. Well this one just screams desperation, even if you are not desperate. Why? Well, it puts you in a place of weakness. While that statement might sound like a humble approach, people don't often like to do business with a company that sounds desperate. 
  2. Something, something "Industry standard". This is just saying that you are average and that is not going to spur confidence nor action in a consumer. Rather, say and show how you are above the industry standard. 
  3. Whatever you need. Saying the word, "whatever" shows laziness. "This product will fix whatever you need fixed." Wow, can you get more specific there? 
  4. We're unique. Well, aren't you special? I just visited 5 other sites in your industry that also said they are a unique company as well. If everyone claims to be unique, then what is special about saying it? Nothing. Don't just say you're unique, show it. 
  5. Premium quality. According to other sites, everyone offers premium quality goods and services. What makes something premium? 
  6. Needless to say… No, I'm pretty sure it does need to be said. C'mon. 
  7. We can't be beat. Unless you are a truly dominating company and can dominate the industry, then chances are you can be beat… and are. That doesn't mean you are not a good company but unless you are the true industry leader here, then they're just empty words. 
Do you need a new website or perhaps a website redesign? Then hire Integraphix. Get a custom website design that suits your business and impresses the consumer. 

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