Why Should Your Website Have a Blog?

When you visit a website for a company, with the exception of e-commerce sites, you will likely find a blog on the website. As a Chicago web design firm, we have a blog on our main site, check it out. And this goes for many other marketing agencies, advertising agencies, PR firms, and other businesses in the creative sector and world.

However, why would you want to have one? We do we? Why do other companies? Here are several reasons:

• You can showcase the knowledge and expertise of employees. 
• Archive tips, knowledge, and other helpful information. Any good information you publish on the blog will stay there. 
• It's a great place to promote discussion and cooperation. When you publish a blog, people and comment on it and generate discussion. People are much more willing to speak up over the internet than face to face. 
• It generates fresh content on your site. Search engines like to see fresh content published on your site for indexing, a blog is a great way to accomplish that. This is a big help for your search engine optimization. 

However, you have to have a good strategy for your blog; before you start, answer these questions:

• Why are we doing the blog?
• What will we post?
• Who's the audience?
• Standards and guidelines for posts?
• Consequences for violations?
• Who will post?
• When will we post?

Running a blog is a lot of work but it is worth it and in the right hands, it is effective. If you know you need a blog on your site but do not have the skill or time, then hire a professional copywriter to write the posts for you! Our team of writers will make sure to write how you'd like and stay within your comforts and all legalities. For a great website, hire a professional web designer.