New Web Domains Cross the Horizon: .porn and .sucks

yourbrandX.sucks! yourbrandX.porn! Will be new domains available to brands, celebs, and even general public in the near future.

When creating a website, it is one thing to have to create a great web design but you also have to put great thought into the site's domain. Of course, there is the good chance a brand can just use their brand name as the domain but other creative solutions arise as a solution.

The idea of buying these domains may seem like a good idea for brands to help protect their reputation. Brands already have to worry about places like social media and review sites for disgruntled consumers, ex-employees, etc. to voice their concerns and frustrations but with these two new domains,  that level of branding attacks could take to a whole new level.

If a brand wants to capture these domains, it will cost them $2500 a year; right now, the Internet Corporation for Assigned Names and Numbers (ICANN), is allowing brands an early period to capture these domains before the general public or their competitors can, which is from March 30 & lasts 60 days.

Many brands and celebrities have decided to purchase a .sucks or .porn domain, or both, before other people can to protect themselves; Apple, Taylor Swift, to name a couple.

Of course, these are not the only new domain suffixes to hit the market, others are more innocuous, such as .party, .rocks, .shoes, etc.

These new domain suffixes are supposed to allow a new flow of creativity for brands to create domains, which makes for a fun time for a Chicago web design company, such as ourselves.

One benefit, instead of a negative, for brands is that they can either buy these domains themselves and use them as a place to field negative news and learn from it, or, let someone else buy the domains and monitor them for what changes to make.

Does your business want to create a new website or upgrade its domain? Then email Integraphix, a Chicago web design agency.

Does Image Size Matter on a Website?

When looking at a website for a B2B business, you may notice that there is a trend with these sites: large product images. This is a good trend that is catching on with B2Bs since the larger product images enable the businesses to highlight the important features and parts of their products and services.

This is a trend that is being appreciated by both consumers and web design teams. Consumers like larger product images because of the reason we stated as being a positive for the businesses: the large images help see the important features of a product or service in an easier way. As a Chicago web design studio, we like to see the larger images.

Having larger images on a website helps reinforce the benefits of a product or service in a valuable way. People love images, people are drawn to them, and people analyze them. An image helps explain something succinctly when words are too cumbersome. This is even better when you can label parts of the image with letters or numbers, then explain those markings with a legend by the image.

People remember images and often the text with the image, versus just the text. Placing an image, especially a good-sized image, with your text is important with larger bodies of text, which people tend to skim over.

Does your website need a redesign? Or simply help with images? Then email Integraphix - a Chicago web design company - we have over 25 years experience. 

Do You Know What People Say About Your Business Online?

Your business works hard to build and protect its reputation so it can grow and be respected. Everything your business does is ultimately to improve its reputation; you want consumers to be happy so they keep business with you and talk about you with their friends & family.

Your reputation is the trust that is built with the consumer; it takes a long time to build up and can be seemingly strong but one bad review and things get shaken. You might not even do anything to earn the bad review. Sometimes, we run across a disgruntled customer who is looking to complain about anything and everything and they leave a hurtful review on your site, Google, Yelp, wherever.

Then what? 

People see that review, they wonder if it is true; some people ignore it, while others believe it. Maybe it costs you some potential customers or clients.

Your business needs to protect its reputation with reputation management from Integraphix. Our reputation management software is meant to keep you at ease and keep your business free from stress of a bad review.

What do you get with reputation management services from Integraphix? We will help you…

• Real Time Reporting
• When someone posts a review, you are notified within a minute. Stay on top of what is being said about your business. You can see your reviews, overall feedback rating score, and average online rating score. 
• Real-time SMS and email alerts
• Active monitoring of review sites
• Connect your review sites such as Yelp, Google+, Yahoo, and other review sites to know when your company receives a review anywhere on the web. 
• Route to the reviews
• When a review is posted, there is a link that connects directly to the actual review, allowing you and our reputation management team to reach out to the reviewer. 
• Ability to suppress negative reviews & share positive reviews 
• Spread the good news when you get a good review! Post it on your social media so your fans can find out about the success, as well. 
• Control the negative reviews so they don't spread like wildfire. 
• Prevent duplicate reviews. 
• Positive and negative routing
• Depending on the feedback, reviewers are intelligently routed to different landing pages.
• Negative reviewers are routed to a page that encourages them to explain their review and another chance, instead of allowing them to post a negative review directly. 

Of course, these are not the only features available with reputation management available from Integraphix, for more information about this service, email Integraphix.